We assume that having more options is better for us as consumers, but did you know that too much choice can leave you totally unable to decide? In this week's episode of Racked series, Your Brain on Shopping, we explore how choices are actually keeping consumers from making any choice.

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The reason why some countries are rich and others poor depends on many things, including the quality of their institutions, the culture they have, the natural resources they find and what latitude they're on. For gifts and more from The School of Life, visit our online shop: https://goo.gl/dXpOl4
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We have, unusually, had to disable comments because of the number of people writing to tell us that we have forgotten about colonialism. We are very aware of colonialism but didn't, on this occasion, give this factor a central role.

FURTHER READING

You can read more on CAPITALISM, SELF, RELATIONSHIPS and many other topics on our blog TheBookofLife.org at this...